Santiago
Botero
I help define what gets built and why. Seven years across B2B SaaS, enterprise platforms, and industrial software: the kind of products where a wrong decision costs weeks, not hours.
I move fast without losing craft, ask uncomfortable questions early, and treat every technical constraint as a design opportunity.
Featured Work
Borely
Engineering SaaS
From a week of manual quoting to three hours, by turning 19,000+ technical outcomes into four main questions. Owned the product end to end, from constraint logic to shipped interface, as the team's first and only designer.
Future Proof Solutions
Brand & Website
Redesign
One system, built once and scaled to 38 projects and 25 compliance specifications: filterable, searchable, with a request pipeline for gaps. Led IA, content strategy, brand modernisation, and design system end to end. Hired and collaborated with the developer to ship a VueJS platform before Melbourne No-Dig Week.
Selected Work
Nutresa Enterprise Redesign
unified
Enterprise & Multi-Brand Systems
served
delivery
& gamification
Skills & Tools
Systems & Experience Architecture
Product Strategy & Leadership
Technical Ecosystem
Domain Expertise
Experience
Senior Product Designer & PO
- SaaS Product Transformation / Shipped the Borely engineering platform, simplifying complex workflows to reduce quoting time from 1 week to 3 hours.
- Enterprise Architecture / Designed multi-role platform workflows where clients create and submit estimates, and admin users review, filter by account, and co-edit them in real time across concurrent sessions.
- Systems & Leadership / Owned roadmap sequencing for an agile dev team, prioritizing feature delivery around logic dependencies rather than request order, keeping a complex system coherent as it scaled.
UI/UX Designer
- Ecosystem Consolidation / Led the Nutresa enterprise redesign, unifying 3 distinct commercial properties into a singular platform architecture.
- Multi-Brand Enterprise UX / Designed and shipped vendor performance portals and gamified incentive systems for Mi Pedido (MX & CO), critical digital workflows for EPM, and transactional funnels for Falabella across LATAM.
- Design Operations / Standardised cross-team delivery across 8+ enterprise accounts by establishing shared Figma workflows, cutting handoff friction and keeping multi-brand work consistent at agency pace.
Graphic & UI Designer
- Skill Growth / Joined as a Graphic Designer and grew into UI Design on the job, picking up Adobe XD to produce landing pages, pillar pages, blog pages, and email templates.
- Client Delivery / Delivered work for agency clients including Bancolombia, Grupo Éxito, Metro de Medellín, Cochlear, Localiza, Renting Colombia, Punto Aliado, and Protección.
Freelance Graphic Designer
- Visual & Brand Design / Delivered logos, visual identities, and brand collateral for independent clients. Also designed the UI for an on-demand laundry delivery web app.